Digital and performance marketing agency

A light touch — and the current starts

An independent traffic agency. Twenty years in marketing — FMCG, sport, education — turned into performance measured all the way to the sale.

About the agency
Performance

Water finds a way. We shape the channel

Media, creative and analytics in one team — from the first impression to the paid order.

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Analytics

Every drop is counted

End-to-end analytics and honest attribution: you see which rouble brought which sale.

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LKWMedia is an independent traffic agency. We do not buy reach for the sake of reach: our job is to bring the brand people who are ready to pay — and to show which rouble did it.

Light touch

Markets rarely need to be broken. They need one precise, light touch at the right point — after that the current runs on its own. We look for that point in the media plan, the creative and the landing page, not in the size of the budget.

Of water

Traffic behaves like water: it takes the path of least resistance. Our work is to build the channel — from the first impression to the payment — and not to lose the flow on the turns.

More about the agency

What wedo

Eight directions that work as one funnel: the website, search and reach at the top, paid result at the bottom, one attribution model across all of it — and a team of AI specialists keeping that machine running.

Performance media

Managed buying where every impression is measurable and every bid is ours to move.

Yandex DirectVK AdsTelegram AdsProgrammaticRetargeting

Influence & social

Bloggers and communities as a reach channel and as a sales channel at the same time.

SeedingIntegrationsUGCVertical videoAmbassadors

Partner traffic

A CPA model where volume is needed without putting the media budget at risk.

CPA networksMedia buyingWebmastersPay per leadPay per sale

Strategy & analytics

The customer journey, the search layer and the numbers underneath — so decisions are made on data rather than taste.

CJMSEOASOEnd-to-end analyticsDashboardsAttribution

SEO

Search promotion in Yandex, Google and AI answers — built on keyword research and reported in enquiries, not only in rankings.

KeywordsTechnical auditContentLinks and mentionsYandex and GoogleGEO

Web development

Design, build and launch of websites on Tilda, WordPress or custom code — ready for traffic, search and analytics from day one.

Landing pagesMulti-page sitesDesign and UXTildaWordPressHTML/JS and React

AI marketing team

We build you a team of AI specialists on your own data: a pipeline from CRM, call tracking and ad accounts, an automated report every week, a stand-up that hands tasks to your people — and a reconciliation layer that never lets an invented figure out the door.

AI agents by roleamoCRM · Calltouch · Direct pipelineAutomated weekly reportStand-ups & team tasksReconciliation & fact-checkKnowledge base in ObsidianPlaybooks & guidelines

Marketing as a function

We take the whole function: strategy, the team, the contractors and the reporting sit on our side.

StrategyMedia planningCreative productionContractorsReporting
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Selectedwork

Top-1 EdTech

Reforma Lab

Education · Traffic & AI team

A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.

10,000+ students

Dom Rechi

Online school · Traffic & AI team

An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.

Launched 2007

Patron

Tequila · FMCG

The 2007 launch of a premium tequila in Russia, in a category with hard advertising restrictions: the communication is built around occasion and experience rather than a direct call to buy.

Shipments ×2

Taittinger

Champagne · Event marketing

The official champagne of the 2018 football World Cup in Russia: 2 years of preparation, 40 days of activation, 10 cities and 80 special events. One of the country's largest marketing projects of the past 20 years — and brand shipments doubled.

Operations & activations

IIHF 2016 × Škoda

Ice hockey · World Championship

The 2016 IIHF World Championship: running the title partner venue — logistics, build, access, and distribution of give-aways across locations.

Art project

Lexus Hybrid Art

Automotive · Exhibition

An automotive brand art project in Moscow: production, technical delivery of the exhibition and venue management.

All work

Count ityourself

Free tools, no sign-up: find the leak in your funnel, calculate an affordable cost per lead, check readiness for an AI team. In Russian for now.

All tools

In numbers

20yrs
In marketing: B2B, B2C and B2G
15yrs
On the FMCG market, including global top-tier brands
7—10×
Lead generation growth in 8–14 months
3
Brands built and launched from zero
Top 1
Position reached in the EdTech niche

Brands the teamhas worked with

A traffic agency that counts to the sale

LKWMedia is an independent traffic and digital marketing agency. We bring customers from Yandex Direct, VK Ads, Telegram Ads, creators and affiliate networks, and we answer for leads, deals and payments rather than clicks. Every channel runs through one attribution model and is reconciled with the CRM, so the owner sees the cost of a sale, not just the cost of a lead.

Eight directions, one funnel

The website is built around demand and sends enquiries straight to the CRM, and SEO brings search and AI-answer traffic to it. Performance media delivers a controllable flow of leads. Influence and social add reach and trust, with a promo code and UTM on every integration. Affiliate traffic runs on CPA: payment for confirmed results only. Strategy and analytics build the channel bed: customer journey, search layer and end-to-end analytics. The AI marketing team takes the routine: data collection, reports and reconciliation. Outsourced marketing joins all of it into one function with one owner.

Why we start with unit economics

Advertising pays off only when the acceptable cost of a sale is known. Before launch we work out average order value, margin, lead-to-sale conversion and the target ad-spend share. That decides which channels to switch on, what budget is needed and at what lead cost a campaign should stop.

The AI marketing team

Our projects run with role-based AI agents: analyst, performance specialist, SEO, content, copywriter and auditor. They pull data from the CRM, call tracking and ad accounts, build the weekly report and assign tasks at the stand-up. The auditor checks every figure against its source before it reaches management.

FAQ

How is LKWMedia different from a typical digital agency?

We report in sales, not reach and clicks. All channels share one attribution model, figures are reconciled with the CRM, and a report with an action plan arrives every week.

Which ad channels do you work with?

Yandex Direct, VK Ads, Telegram Ads, programmatic and retargeting, creators and seeding in Telegram and VK, CPA networks, and SEO.

Can we start with a small pilot?

Yes. Most directions can start with a one-month pilot. Outsourced marketing starts at three months.

Tell us about the task

Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.

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