A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place in the professional education category of the EdTech awards. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
No. 1 in EdTech
Education · Traffic & AI team
Reforma Lab teaches executives and entrepreneurs to speak in public. The audience is expensive and busy, the decision cycle is long, and competitors buy the same demand. The job was to drive traffic to paid programmes, hold search positions and get marketing, sales and the owner working from the same figures.
The school took first place in the professional education category of the EdTech awards and has graduated more than 5,000 students. The weekly report is assembled automatically and fact-checked before it reaches the owner, and the team gets its tasks from the stand-up rather than from chat threads.
An online speech school whose founder has an audience of 1.7 million: traffic and conversion to the paid course. Behind it are two sets of AI agents, one for the company and one for marketing. They run a daily amoCRM export and reconcile analytics with sales data, and they produced the sales playbook and the half-year financial review.
Launch of a premium tequila in Russia in 2007, in a category with strict advertising restrictions: communication is built around experience, media and event marketing
Event marketing at one of the largest marketing projects in the country over the past 20 years: 2 years of preparation, 40 days of activation, 10 cities and 80 special events.
Marketing an executive education project means a long decision cycle, an expensive audience and competitors buying the same demand. For Reforma Lab we brought paid traffic, search and an AI marketing team together into one system where marketing, sales and the owner look at the same numbers.
Yandex Direct and social ads target executives and corporate buyers, with separate landing pages for flagship programmes. Optimisation runs on deals and payments from amoCRM, not on form fills.
Keyword research in Wordstat, a site structure built around query clusters, Topvisor position tracking and regular checks of how ChatGPT, Alice and Yandex Neuro mention the school.
Two paragraphs are enough: what you sell and where you are losing customers today. We reply within one working day.
