Launch of a premium tequila in Russia in 2007, in a category with strict advertising restrictions: communication is built around experience, media and event marketing
Launched 2007
Tequila · FMCG
Patron was launched on the Russian market in 2007, when premium tequila was an almost unknown category for buyers. Spirits cannot be advertised directly, and a premium tequila also needs explaining: how it differs from mass-market tequila and when to drink it. The job was to build recognition among a narrow audience of connoisseurs and support sales in restaurants and premium retail.
The brand gained a clear premium positioning and a toolkit that works in a restricted category. The team applies that experience in influencer campaigns for brands where direct advertising is banned or limited.
An online speech school whose founder has an audience of 1.7 million: traffic and conversion to the paid course. Behind it are two sets of AI agents, one for the company and one for marketing. They run a daily amoCRM export and reconcile analytics with sales data, and they produced the sales playbook and the half-year financial review.
A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place in the professional education category of the EdTech awards. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
Event marketing at one of the largest marketing projects in the country over the past 20 years: 2 years of preparation, 40 days of activation, 10 cities and 80 special events.
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