An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
Influence and social: reach you can count
For us bloggers and communities are a reach channel and a sales channel at once. Every integration gets its own promo code and UTM tag, so we know which creator brought buyers and which brought views only.
What is included
Creator selection
We pick creators by audience and engagement, not by follower count. We check for inflated numbers, audience overlap and previous sponsored posts.
Integrations and seeding
Native creator integrations, seeding in Telegram channels and VK communities. Each placement gets its own angle and its own entry point into the funnel.
UGC and vertical video
User-generated content and short vertical video that later works in paid social and on landing pages. We shoot, edit and test the hooks.
Ambassadors
Long-term relationships with creators instead of one-off posts: ambassador programmes with sales KPIs and transparent pay.
How the work runs
Hypothesis and audience
We define who we sell to and why, and which creator segments reach that audience.
Shortlist and checks
We build the list, verify statistics and agree on terms and format.
Tagged launch
Every integration gets a promo code, a UTM tag and, if needed, a separate landing page. The result shows up in the CRM.
Review and scale
We count cost per lead and per sale by creator, keep those who sell and widen the programme.
Who it is for
Brands that need reach in categories with restrictions on direct advertising, online schools and products chosen on emotion: wherever a person's recommendation beats an ad.
Work in this area
The 2007 launch of a premium tequila in Russia, in a category with hard advertising restrictions: the communication is built around occasion and experience rather than a direct call to buy.
The official champagne of the 2018 football World Cup in Russia: 2 years of preparation, 40 days of activation, 10 cities and 80 special events. One of the country's largest marketing projects of the past 20 years — and brand shipments doubled.
Try it free
Customer flow diagnostic
Nine questions and a map of where your customer flow leaks.
Open →Channel economics calculator
Affordable cost per lead and budget from your average order value, margin and conversion.
Open →Package configurator
Assemble a package and see an indicative price before the first call.
Open →Influencer marketing you can count
Creators bring reach and trust that banners do not, but without tracking it becomes a matter of faith. Every integration gets a promo code, a UTM tag and, where needed, its own landing page.
Choosing creators
We look for authors whose audience matches the buyer, check statistics, engagement and fake followers, and review past integrations. Ten micro-creators often sell cheaper than one star.
Seeding in Telegram and VK
Placements in topical channels and communities, controlled by cost per subscriber and per lead. Channels that do not bring buyers are dropped from the next wave.
Questions we get before the start
How do you prove a creator sold rather than just showed?
Promo codes, UTM tags and dedicated landing pages for every integration. We join the data with the CRM, so we see deals and not only clicks.
Do you work with micro-influencers?
Yes. Ten creators with a loyal audience of 20–50 thousand often sell cheaper than one with a million. What matters is the match between the audience and the buyer, not the size.
What about categories where direct advertising is restricted?
The team spent fifteen years in FMCG including alcohol brands. We know how to build communication around occasion and experience within the law rather than around a direct call to buy.
How much does influence & social cost?
Agency fee: ₽90k–₽200k per month for ad budgets up to ₽300k, plus 15–20% of the budget. The range grows with budget. Ad spend and affiliate payouts are paid separately. The exact fee follows a free audit.
Other services
Performance media
Managed buying where every impression is measurable and every bid is ours to move.
Partner traffic
A CPA model where volume is needed without putting the media budget at risk.
Strategy & analytics
The customer journey, the search layer and the numbers underneath — so decisions are made on data rather than taste.
SEO
Search promotion in Yandex, Google and AI answers — built on keyword research and reported in enquiries, not only in rankings.
Web development
Design, build and launch of websites on Tilda, WordPress or custom code — ready for traffic, search and analytics from day one.
AI marketing team
We build you a team of AI specialists on your own data: a pipeline from CRM, call tracking and ad accounts, an automated report every week, a stand-up that hands tasks to your people — and a reconciliation layer that never lets an invented figure out the door.
Marketing as a function
We take the whole function: strategy, the team, the contractors and the reporting sit on our side.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
