An art project for a car brand in Moscow: production, technical delivery of the exhibition and venue management.
Art project
Automotive · Exhibition
The brand spoke to its audience through contemporary art: an exhibition where the car is part of the environment rather than the main exhibit. The job was to produce the exhibition, deliver the technical side and make the venue work for the brand rather than the other way round.
The exhibition opened on time and ran for the whole announced period. For us it is an example of marketing through content and environment, where what is measured is not a click but the quality of the audience the brand gathers around itself.
A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place in the professional education category of the EdTech awards. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
An online speech school whose founder has an audience of 1.7 million: traffic and conversion to the paid course. Behind it are two sets of AI agents, one for the company and one for marketing. They run a daily amoCRM export and reconcile analytics with sales data, and they produced the sales playbook and the half-year financial review.
The 2016 IIHF World Championship: running the title partner’s venues — logistics, build, access, and distribution of giveaways across locations.
Lexus Hybrid Art was a contemporary art exhibition where the car was part of the environment rather than the main exhibit. Success here is measured by the quality of the audience the brand gathers, not clicks.
Work with curators and artists, installation schedules, technical support, venue engineering and safety, and a programme for guests and press.
Two paragraphs are enough: what you sell and where you are losing customers today. We reply within one working day.
