A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place in the professional education category of the EdTech awards. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
LKW Media website
A multi-page agency website on Tilda: 76 pages in Russian and English, eight free tools, a blog and a template library. The structure follows a keyword map built on Yandex Wordstat, every page carries Schema.org markup, and llms.txt serves AI assistants.
76 pages
Website · Tilda, SEO and AI visibility
The task
The agency needed a site that brings clients from search and AI assistants on its own rather than acting as a brochure site that depends on paid ads. Requirements: a separate page for every large demand cluster, Russian and English versions, tools that generate enquiries, and the ability to add pages on Tilda quickly without a developer.
The outcome
The site runs on lkwmedia.ru with 76 pages in the sitemap and a complete SEO layer from day one. New services and articles go into the generator and are exported to Tilda without manual layout, and enquiries from forms and tools go to the agency inbox.
What we did
- A keyword map of 440+ queries from Yandex Wordstat, distributed across service, case, tool and article pages.
- A design system of reusable blocks: dark and light sections, service and case cards, price tables, a mobile version.
- Eight free JavaScript tools: funnel diagnostics, channel economics and unit economics calculators, a Yandex Direct express audit, a price configurator and more.
- A page generator with export to Tilda: copy, meta tags, Schema.org markup and internal links come from one source, so a new page takes hours, not days.
- A technical layer: sitemap.xml, robots.txt, llms.txt, HTTPS and 301 redirects, a cookie notice and a privacy policy under Russian law, Google Search Console.
Work in this area
An online speech school whose founder has an audience of 1.7 million: traffic and conversion to the paid course. Behind it are two sets of AI agents, one for the company and one for marketing. They run a daily amoCRM export and reconcile analytics with sales data, and they produced the sales playbook and the half-year financial review.
Launch of a premium tequila in Russia in 2007, in a category with strict advertising restrictions: communication is built around experience, media and event marketing
An agency site on Tilda, built around demand
The LKW Media site is a working example of how we build websites: keyword research and structure first, design and build second. 76 pages in two languages, eight interactive tools and a blog run on Tilda with custom code.
Structure built on demand
Every service and sub-service has its own page for a cluster of queries from a 440+ phrase keyword map. That is the approach of our web development.
SEO and AI answers from day one
Clean URLs, titles and descriptions, markup, a sitemap with hreflang and llms.txt files for AI assistants were set up before launch, and the site is now managed like any client project in SEO.
Tell us about your project
Two paragraphs are enough: what you sell and where you are losing customers today. We reply within one working day.
