The 2016 IIHF World Championship: running the title partner’s venues — logistics, build, access, and distribution of giveaways across locations.
Operations & activations
Ice hockey · World Championship
A title partner of the World Championship gets venues at the arenas and fan zones, and with them the federation's strict rules, overnight build windows and thousands of giveaways that must reach the right spot for the right match. The job was to run the whole operation without a single slip-up throughout the tournament.
Every partner venue ran the tournament on schedule and to the federation's rules. It is the kind of experience that lets us take on the full marketing function, including offline activations and contractor management.
A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place in the professional education category of the EdTech awards. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
An online speech school whose founder has an audience of 1.7 million: traffic and conversion to the paid course. Behind it are two sets of AI agents, one for the company and one for marketing. They run a daily amoCRM export and reconcile analytics with sales data, and they produced the sales playbook and the half-year financial review.
A Calzedonia Group fashion show: show production, technical delivery of the venue, light and sound, and the rehearsal schedule.
A world championship title sponsorship means fan-zone venues, strict federation rules, night set-up windows and thousands of promo items. At IIHF 2016 we ran operations for the Škoda partner venues throughout the tournament.
Build schedules, organiser approvals, staff access and daily coordination of contractors and activation staff.
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