Services

Affiliate traffic: volume paid for results

The CPA model fits when volume is needed and the media budget cannot be put at risk. We connect affiliate networks and webmasters, set quality rules and reconcile every lead with your CRM so that you pay only for what became a deal.

CPA networksMedia buyingWebmastersPay per leadPay per sale

What is included

CPA networks and webmasters

Connection to affiliate networks and direct deals with webmasters. The offer, rates and traffic rules are written so that partners profit from bringing buyers, not form fills.

Media buying

Arbitrage buying at our own risk where the economics are proven. We scale the combinations that have shown a cost per sale.

Anti-fraud and quality

Leads are checked for duplicates, bots and incentivised traffic. Partners are paid after the deal is confirmed in the CRM, not on submission.

Reconciliation and payouts

One lead register, transparent confirmation rules and reconciliation with the sales team. Disputed leads are resolved on call recordings and statuses.

How the work runs

Offer economics

We calculate what can be paid per lead and per sale while the business still earns. Without that figure we do not launch CPA.

Offer and rules

We define the target action, banned sources, the hold period and the confirmation procedure.

Partner onboarding

We launch networks and webmasters, hand them creative and landing pages, and set up postbacks.

Control and scale

Weekly quality review by source: weak partners are cut, strong ones get higher rates.

Who it is for

Online schools, financial and insurance products, e-commerce, subscription services: wherever the target action is unambiguous and volume matters more than control over every impression.

Work in this area

Top-1 EdTech

Reforma Lab

Education · Traffic & AI team

A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.

10,000+ students

Dom Rechi

Online school · Traffic & AI team

An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.

All work

Try it free

In Russian

Package configurator

Assemble a package and see an indicative price before the first call.

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Affiliate traffic on a CPA model

Affiliate marketing means paying for a confirmed result — a lead, registration or sale — instead of impressions and clicks. The partner takes the traffic risk; we own the rules, quality and reconciliation.

Anti-fraud and CRM reconciliation

Every lead is checked in the CRM: duplicates, off-target and fake leads are not paid. Quality is reviewed by source and poor sources are switched off.

Who it suits

Businesses with a short deal cycle and a clear target action: education, financial products, e-commerce, subscriptions. For long-cycle B2B, performance media paid per qualified lead usually fits better.

Questions we get before the start

How is affiliate traffic different from regular advertising?

You pay for results rather than impressions and clicks. The partner carries the buying risk; you control quality and rules.

How do you protect against fraud?

A hold before payout, anti-fraud checks, a ban on incentivised traffic in the offer rules and confirmation of every deal in the CRM. The webmaster is paid only for a confirmed result.

Does CPA suit long-cycle B2B?

Rarely. Partners need a short confirmation cycle. For B2B we more often suggest performance media paid per qualified lead.

How much does partner traffic cost?

Agency fee: ₽60k–₽120k per month for ad budgets up to ₽300k. The range grows with budget. Ad spend and affiliate payouts are paid separately. The exact fee follows a free audit.

Other services

Performance media

Managed buying where every impression is measurable and every bid is ours to move.

Yandex DirectVK AdsTelegram AdsProgrammaticRetargeting

Influence & social

Bloggers and communities as a reach channel and as a sales channel at the same time.

SeedingIntegrationsUGCVertical videoAmbassadors

Strategy & analytics

The customer journey, the search layer and the numbers underneath — so decisions are made on data rather than taste.

CJMSEOASOEnd-to-end analyticsDashboardsAttribution

SEO

Search promotion in Yandex, Google and AI answers — built on keyword research and reported in enquiries, not only in rankings.

KeywordsTechnical auditContentLinks and mentionsYandex and GoogleGEO

Web development

Design, build and launch of websites on Tilda, WordPress or custom code — ready for traffic, search and analytics from day one.

Landing pagesMulti-page sitesDesign and UXTildaWordPressHTML/JS and React

AI marketing team

We build you a team of AI specialists on your own data: a pipeline from CRM, call tracking and ad accounts, an automated report every week, a stand-up that hands tasks to your people — and a reconciliation layer that never lets an invented figure out the door.

AI agents by roleamoCRM · Calltouch · Direct pipelineAutomated weekly reportStand-ups & team tasksReconciliation & fact-checkKnowledge base in ObsidianPlaybooks & guidelines

Marketing as a function

We take the whole function: strategy, the team, the contractors and the reporting sit on our side.

StrategyMedia planningCreative productionContractorsReporting

Tell us about the task

Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.

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