Services

Strategy and analytics: decisions on data, not taste

Before switching traffic on, we build the channel: the customer journey, the search layer and analytics that see every rouble down to the sale. Without it any channel turns into an argument about taste.

CJMSEOASOEnd-to-end analyticsDashboardsAttribution

What is included

Strategy and CJM

A map of the customer journey from the first touch to the repeat purchase. We find the points where the flow leaks and describe which channel and message each step needs.

SEO and ASO

Site and app structure built on real demand: keyword research, landing pages for query clusters, technical audit, rankings in Yandex, Google and app stores, visibility in AI answers.

End-to-end analytics

The join between ad accounts, call tracking, forms and the CRM. We restore lead sources, clean test deals and duplicates, and agree on one attribution model.

Dashboards

One screen with leads, cost per sale and ad-spend ratio by channel that updates itself. Its figures match the sales report and finance.

How the work runs

Data map

We describe where leads, sales and money live and which figures count as truth.

Joining sources

UTM tags, goals, call tracking and CRM exports. We check that deals match enquiries.

Model and dashboard

We build attribution and the summary panel and test it on historical data.

Strategy and plan

On figures people trust, we set the channel strategy and the quarterly plan.

Who it is for

Companies that already have traffic but no answer to which channel pays back. Projects before scaling the budget and before moving from a one-pager to a multi-page site.

Work in this area

Top-1 EdTech

Reforma Lab

Education · Traffic & AI team

A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.

10,000+ students

Dom Rechi

Online school · Traffic & AI team

An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.

Art project

Lexus Hybrid Art

Automotive · Exhibition

An automotive brand art project in Moscow: production, technical delivery of the exhibition and venue management.

All work

Try it free

In Russian

Weekly AI report demo

An anonymised example of the weekly report an AI team assembles every Monday.

Open →

Marketing strategy and end-to-end analytics

Strategy decides where and how much to invest; end-to-end analytics shows what paid off. Without both, channels argue with each other and budget is split by taste.

Customer journey and analytics

We map how people find, compare and choose the product, then join ad accounts, Yandex Metrica, call tracking and the CRM into one attribution model and dashboard.

Search layer

Site structure built on demand, semantics, copy and technical SEO, plus work on brand visibility in ChatGPT, Alice and Yandex Neuro — run as a separate SEO service.

Questions we get before the start

Which systems can you pull data from?

Yandex Direct, VK Ads, Telegram Ads, Yandex Metrica, amoCRM, Calltouch, Topvisor, GetCourse, sales spreadsheets. Anything else we connect through APIs or exports.

What if lead sources in the CRM are lost?

We restore them: qualification rules, UTM from forms and platforms, goals in Yandex Direct, cleaning of test deals. It is a separate line of work we have run for education projects.

Is SEO needed when paid search works?

Yes, if demand in the niche is stable. Search traffic is cheaper over a year, and a multi-page site structure also lifts the conversion of paid campaigns.

How much does strategy & analytics cost?

Agency fee: ₽70k–₽150k per month for ad budgets up to ₽300k. One-time setup: ₽150k–₽400k. The range grows with budget. Ad spend and affiliate payouts are paid separately. The exact fee follows a free audit.

Other services

Performance media

Managed buying where every impression is measurable and every bid is ours to move.

Yandex DirectVK AdsTelegram AdsProgrammaticRetargeting

Influence & social

Bloggers and communities as a reach channel and as a sales channel at the same time.

SeedingIntegrationsUGCVertical videoAmbassadors

Partner traffic

A CPA model where volume is needed without putting the media budget at risk.

CPA networksMedia buyingWebmastersPay per leadPay per sale

SEO

Search promotion in Yandex, Google and AI answers — built on keyword research and reported in enquiries, not only in rankings.

KeywordsTechnical auditContentLinks and mentionsYandex and GoogleGEO

Web development

Design, build and launch of websites on Tilda, WordPress or custom code — ready for traffic, search and analytics from day one.

Landing pagesMulti-page sitesDesign and UXTildaWordPressHTML/JS and React

AI marketing team

We build you a team of AI specialists on your own data: a pipeline from CRM, call tracking and ad accounts, an automated report every week, a stand-up that hands tasks to your people — and a reconciliation layer that never lets an invented figure out the door.

AI agents by roleamoCRM · Calltouch · Direct pipelineAutomated weekly reportStand-ups & team tasksReconciliation & fact-checkKnowledge base in ObsidianPlaybooks & guidelines

Marketing as a function

We take the whole function: strategy, the team, the contractors and the reporting sit on our side.

StrategyMedia planningCreative productionContractorsReporting

Tell us about the task

Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.

Made on
Tilda