2 years of preparation, 40 days of activation, 10 cities and 80 special events.
Shipments ×2
Champagne · Event marketing
Stream of clearly defined activities that lead to the ultimate sales boost. During the activation Taittinger brand went through 40 days of the championship in ten cities. The brand had to reach the premium audience and strengthen its market position in Russia and worldwide, including by hosting numerous foreign guests and B2B clients.
Shipments for the brand grew 2 times. Experience, unprecedented on the market, of managing an event project of this scale — dozens of venues, a tight schedule planned to the minute, and multi-format management of distributed teams.
A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place in the professional education category of the EdTech awards. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
An online speech school whose founder has an audience of 1.7 million: traffic and conversion to the paid course. Behind it are two sets of AI agents, one for the company and one for marketing. They run a daily amoCRM export and reconcile analytics with sales data, and they produced the sales playbook and the half-year financial review.
Launch of a premium tequila in Russia in 2007, in a category with strict advertising restrictions: communication is built around experience, media and event marketing
Two paragraphs are enough: what you sell and where you are losing customers today. We reply within one working day.
