An agency that measures the flow all the way to the sale
LKWMedia stands for Light Kick of Water. It is both a method and a promise: we do not flood the market with budget, we find the point where one precise touch starts the flow of customers.
Light touch
Markets rarely need to be broken. They need one precise, light touch at the right point — after that the current runs on its own. We look for that point in the media plan, the creative and the landing page, not in the size of the budget.
Of water
Traffic behaves like water: it takes the path of least resistance. Our work is to build the channel — from the first impression to the payment — and not to lose the flow on the turns.
Where we come from
The team grew out of twenty years in marketing: B2B, B2C and B2G, fifteen of them in FMCG with global top-tier brands. We launched brands from zero, ran sport and corporate projects and took an education project to first place in its EdTech niche. In 2026 that experience became a separate traffic agency.
How we count
One attribution model across every channel. Reach at the top of the funnel, pay for result at the bottom, and every rouble visible down to the paid order. Reporting is not a quarterly deck but an automated weekly summary with an action plan.
An AI team inside
On current projects marketing runs on a team of AI agents: a pipeline from CRM, call tracking and ad accounts, an automated report, a stand-up that hands tasks to people, and a reconciliation layer that catches invented figures before they reach the owner. We build the same system for clients.
What we do not do
We do not buy reach for its own sake, do not promise numbers before an audit and do not take projects where the result cannot be measured. If a niche has no data for honest attribution, we build the analytics first and switch on traffic second.
In numbers
Brands the teamhas worked with
What wedo
Performance media
Managed buying where every impression is measurable and every bid is ours to move.
Influence & social
Bloggers and communities as a reach channel and as a sales channel at the same time.
Partner traffic
A CPA model where volume is needed without putting the media budget at risk.
Strategy & analytics
The customer journey, the search layer and the numbers underneath — so decisions are made on data rather than taste.
SEO
Search promotion in Yandex, Google and AI answers — built on keyword research and reported in enquiries, not only in rankings.
Web development
Design, build and launch of websites on Tilda, WordPress or custom code — ready for traffic, search and analytics from day one.
AI marketing team
We build you a team of AI specialists on your own data: a pipeline from CRM, call tracking and ad accounts, an automated report every week, a stand-up that hands tasks to your people — and a reconciliation layer that never lets an invented figure out the door.
Marketing as a function
We take the whole function: strategy, the team, the contractors and the reporting sit on our side.
About LKWMedia
LKWMedia is an independent traffic agency based in Moscow. The name stands for Light Kick of Water, a light touch of water: we look for the point where one small, precise action starts the flow of customers instead of flooding the market with budget.
The team
The team comes from twenty years in B2B, B2C and B2G marketing, fifteen of them in FMCG with global brands. In 2026 that experience became a dedicated traffic agency.
How we work
One attribution model for every channel, a weekly report in money and a stand-up with tasks. We do not promise numbers before an audit and do not take projects where results cannot be measured.
FAQ
Where is the agency based?
In Moscow. We work remotely with clients in other cities and countries.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
