A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
Performance media: advertising measured to the sale
We run paid traffic where every impression is measurable: Yandex Direct, VK Ads, Telegram Ads, programmatic and retargeting. We manage the bids, not a blind auto-strategy, and we look at paid orders in your CRM rather than clicks.
What is included
Yandex Direct
Search, the Yandex ad network, product and display campaigns. Keywords are built on real demand, negatives are cleaned weekly, bids are tied to the cost per lead the business can afford.
VK Ads and Telegram Ads
Interest targeting, look-alikes built on buyers, channel seeding and Telegram Ads. Each format gets its own creative and landing page instead of one ad for everything.
Programmatic and retargeting
Reach at the demand stage and the return of people who already visited the site or the app. Frequency and segments are set so that ads follow up rather than chase.
Creative and landing pages
We write ad copy, produce banners and video, and test landing pages for speed and conversion. Half of a paid search result is made on the page, not in the account.
How the work runs
Audit and goals
We review accounts, analytics and the CRM. We agree on a target cost per lead and per sale rather than on a budget.
Structure and launch
Keywords, segments, creative and UTM tagging. We go live within the first two weeks.
Data-driven optimisation
Every week we cut what does not sell and scale what does. Decisions follow deals in the CRM, not clicks.
Report and scale
A weekly report with figures and a plan. Once the economics hold, the budget grows in steps, not in a jump.
Who it is for
Businesses with a clear average order value and a working sales team: online schools, services, long-cycle B2B, e-commerce. If leads are not yet counted to the sale, we start with analytics.
Work in this area
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
Try it free
Channel economics calculator
Affordable cost per lead and budget from your average order value, margin and conversion.
Open →Yandex Direct express audit
Upload a Yandex Direct export and get quick findings in the browser.
Open →Package configurator
Assemble a package and see an indicative price before the first call.
Open →Search and social advertising paid for results
Performance marketing is advertising where every step is measurable: impression, click, lead, deal, payment. We run Yandex Direct, VK Ads, Telegram Ads and programmatic so that optimisation targets the cost of a sale, not cheap clicks.
Yandex Direct and VK Ads
Search and display campaigns, retargeting and offline conversions passed back from the CRM so automated bidding learns from deals rather than forms. Each ad carries its own UTM tag.
How we measure
Cost per lead, cost per qualified lead, cost per sale and ad-spend share. The stop threshold is agreed before launch, and a weekly report pulls figures from ad accounts, call tracking and the CRM.
Questions we get before the start
What is the minimum budget?
It depends on the niche and the cost per lead. We start from the economics: what the business can pay per sale, how much volume it needs and whether the channel has the demand. If the budget cannot produce enough data for decisions, we say so at the audit.
When do the first results appear?
First cost-per-lead data shows two to three weeks after launch. A stable channel economy usually takes two to three months, once there are deals and not only enquiries.
How do you report?
Weekly: spend, leads, deals, cost per sale by campaign and the plan for the next week. The report is assembled automatically from ad accounts, call tracking and the CRM, so its figures match yours.
Can we pay for results only?
Yes, when the niche has a measurable action and enough volume. For that we have an affiliate traffic practice with pay per lead or per sale.
How much does performance media cost?
Agency fee: ₽80k–₽180k per month for ad budgets up to ₽300k, plus 10–15% of the budget. The range grows with budget. Ad spend and affiliate payouts are paid separately. The exact fee follows a free audit.
Other services
Influence & social
Bloggers and communities as a reach channel and as a sales channel at the same time.
Partner traffic
A CPA model where volume is needed without putting the media budget at risk.
Strategy & analytics
The customer journey, the search layer and the numbers underneath — so decisions are made on data rather than taste.
SEO
Search promotion in Yandex, Google and AI answers — built on keyword research and reported in enquiries, not only in rankings.
Web development
Design, build and launch of websites on Tilda, WordPress or custom code — ready for traffic, search and analytics from day one.
AI marketing team
We build you a team of AI specialists on your own data: a pipeline from CRM, call tracking and ad accounts, an automated report every week, a stand-up that hands tasks to your people — and a reconciliation layer that never lets an invented figure out the door.
Marketing as a function
We take the whole function: strategy, the team, the contractors and the reporting sit on our side.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
