A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
LKWMedia website
A multi-page agency website on Tilda: 76 pages in Russian and English, eight free tools, a blog and a template library. The structure follows a keyword map built on Yandex Wordstat, every page carries Schema.org markup, and llms.txt serves AI assistants.
76 pages
Website · Tilda, SEO and AI visibility
The task
The agency needed a site that brings clients from search and AI assistants on its own rather than serving as a business card for ads. Requirements: a separate page for every large demand cluster, Russian and English versions, tools that generate enquiries, and the ability to add pages on Tilda quickly without a developer.
The outcome
The site runs on lkwmedia.ru with 76 pages in the sitemap and a complete SEO layer from day one. New services and articles go into the generator and are exported to Tilda without manual layout, and enquiries from forms and tools go to the agency inbox.
What we did
- A keyword map of 440+ queries from Yandex Wordstat, distributed across service, case, tool and article pages.
- A design system of reusable blocks: dark and light sections, service and case cards, price tables, a mobile version.
- Eight free JavaScript tools: funnel diagnostics, channel economics and unit economics calculators, a Yandex Direct express audit, a price configurator and more.
- A page generator with export to Tilda: copy, meta tags, Schema.org markup and internal links come from one source, so a new page takes hours, not days.
- A technical layer: sitemap.xml, robots.txt, llms.txt, HTTPS and 301 redirects, a cookie notice and a privacy policy under Russian law, Google Search Console.
Work in this area
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
The 2007 launch of a premium tequila in Russia, in a category with hard advertising restrictions: the communication is built around occasion and experience rather than a direct call to buy.
An agency site on Tilda, built around demand
The LKWMedia site is a working example of how we build websites: semantics and structure first, design and build second. 76 pages in two languages, eight interactive tools and a blog run on Tilda with custom code.
Structure built on demand
Every service and sub-service has its own page for a cluster of queries from a 440+ phrase semantic core. That is the approach of our web development.
SEO and AI answers from day one
Clean URLs, titles and descriptions, markup, a sitemap with hreflang and llms.txt files for AI assistants were set up before launch, and the site is now run like a client project under SEO.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
