Automotive · Exhibition

Lexus Hybrid Art

An automotive brand art project in Moscow: production, technical delivery of the exhibition and venue management.

Key figure

Art project

Segment

Automotive · Exhibition

Art project

The task

The brand spoke to its audience through contemporary art: an exhibition where the car is part of the environment rather than the main exhibit. The job was to produce the exhibition, deliver the technical side and make the venue work for the brand rather than the other way round.

The outcome

The exhibition opened on time and ran for the whole announced period. For us it is an example of marketing through content and environment, where what is measured is not a click but the quality of the audience the brand gathers around itself.

What we did

  • Exhibition production: work with curators and artists, build schedule, technical delivery of the installations.
  • Venue management: approvals, engineering, safety and servicing during the exhibition.
  • An event programme at the venue for the brand's audience and the press.

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All work

Art marketing: a brand speaking through art

Lexus Hybrid Art was a contemporary art exhibition where the car was part of the environment rather than the main exhibit. Success here is measured by the quality of the audience the brand gathers, not clicks.

Exhibition production

Work with curators and artists, installation schedules, technical support, venue engineering and safety, and a programme for guests and press.

Tell us about the task

Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.

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