A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
Lexus Hybrid Art
An automotive brand art project in Moscow: production, technical delivery of the exhibition and venue management.
Art project
Automotive · Exhibition
The task
The brand spoke to its audience through contemporary art: an exhibition where the car is part of the environment rather than the main exhibit. The job was to produce the exhibition, deliver the technical side and make the venue work for the brand rather than the other way round.
The outcome
The exhibition opened on time and ran for the whole announced period. For us it is an example of marketing through content and environment, where what is measured is not a click but the quality of the audience the brand gathers around itself.
What we did
- Exhibition production: work with curators and artists, build schedule, technical delivery of the installations.
- Venue management: approvals, engineering, safety and servicing during the exhibition.
- An event programme at the venue for the brand's audience and the press.
Work in this area
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
The 2016 IIHF World Championship: running the title partner venue — logistics, build, access, and distribution of give-aways across locations.
Art marketing: a brand speaking through art
Lexus Hybrid Art was a contemporary art exhibition where the car was part of the environment rather than the main exhibit. Success here is measured by the quality of the audience the brand gathers, not clicks.
Exhibition production
Work with curators and artists, installation schedules, technical support, venue engineering and safety, and a programme for guests and press.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
