A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
Calzedonia
A Calzedonia Group fashion show: show production, technical delivery of the venue, light and sound, and the rehearsal schedule.
The task
A fashion show for an international group with strict brand-book requirements for the venue, lighting and presentation of the collection. The job was to produce the show in full: from the venue and technical delivery to the rehearsal schedule and the models.
The outcome
The show ran to the brand book and the client's timing. The team uses this experience in creative and event production within outsourced marketing.
What we did
- Show production: the concept for presenting the collection within the brand book, venue, timing.
- Technical delivery: runway, light, sound, video, build.
- Rehearsal schedule, models and backstage, contractor coordination.
Work in this area
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
The 2016 IIHF World Championship: running the title partner venue — logistics, build, access, and distribution of give-aways across locations.
Producing a fashion show to brand guidelines
A fashion show for an international group comes with strict brand-book rules for venue, lighting and presentation. For Calzedonia we produced the whole show, from venue and technical production to rehearsals and models.
Production and backstage
Runway, light, sound, video, build, rehearsal schedule and contractor coordination on the day.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
