The official champagne of the 2018 football World Cup in Russia: 2 years of preparation, 40 days of activation, 10 cities and 80 special events. One of the country's largest marketing projects of the past 20 years — and brand shipments doubled.
Shipments ×2
Champagne · Event marketing
Taittinger became the official champagne of the 2018 football World Cup in Russia. The partner status had to be turned into sales: carry the brand through 40 days of the tournament in ten cities, host VIP guests from around the world and reach a premium audience without breaking the rules on alcohol advertising. A single brand marketer ran the whole project, from preparation to the last match.
Brand shipments doubled. The team brings the experience of running an event project of this scale — dozens of venues, a tight schedule and a category with advertising restrictions — to projects where marketing is built around events and live experience.
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
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Taittinger was the official champagne of the 2018 football World Cup in Russia. Over the 40 days of the tournament the brand ran 80 events in 10 cities and doubled its shipments — partner status turned into sales through events rather than advertising.
200 VIP guests from 15 countries and up to 2,000 target premium clients of the partner brand. Brand shipments doubled.
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