A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
Top-1 EdTech
Education · Traffic & AI team
Reforma Lab teaches executives and entrepreneurs to speak in public. The audience is expensive and busy, the decision cycle is long, and competitors buy the same demand. The job was to drive traffic to paid programmes, hold search positions and make marketing, sales and the owner look at the same figures.
The school took first place at the EdTech award in professional education and has graduated more than 5,000 students. The weekly report is assembled automatically and fact-checked before it reaches the owner, and the team gets its tasks from the stand-up rather than from chat threads.
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
The 2007 launch of a premium tequila in Russia, in a category with hard advertising restrictions: the communication is built around occasion and experience rather than a direct call to buy.
The official champagne of the 2018 football World Cup in Russia: 2 years of preparation, 40 days of activation, 10 cities and 80 special events. One of the country's largest marketing projects of the past 20 years — and brand shipments doubled.
Marketing an executive education project means a long decision cycle, an expensive audience and competitors buying the same demand. For Reforma Lab we joined paid traffic, search and an AI marketing team into one system where marketing, sales and the owner look at the same numbers.
Yandex Direct and social ads target executives and corporate buyers, with separate landing pages for flagship programmes. Optimisation runs on deals and payments from amoCRM, not on form fills.
Semantics from Wordstat, a site structure built around query clusters, Topvisor position tracking and regular checks of how ChatGPT, Alice and Yandex Neuro mention the school.
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
