A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
Winston · Lucia
Two concert tours across Russia: nine cities, route production — venues, logistics and artist booking.
9 cities
Music · Concert tours
The task
Two tours of live shows in nine cities: different venues, different technical requirements, travel and artist booking. The job was to produce the route so that every show drew an audience and ran clean technically.
The outcome
Both tours ran on schedule in all nine cities. The team applies this local promotion experience in geo-targeted campaigns.
What we did
- Route production: choice of cities and venues, travel schedule, venue contracts.
- Artist booking and riders, technical delivery in every city.
- Local promotion of the shows through partners, communities and venues in each city.
Work in this area
An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
The 2016 IIHF World Championship: running the title partner venue — logistics, build, access, and distribution of give-aways across locations.
Running a concert tour and promoting shows in the regions
Two tours by Winston and Lucia covered nine Russian cities with different venues, technical requirements, travel and artist booking. We produced the route so every show drew an audience and ran cleanly.
Local promotion
Event promotion through local partners, communities and venues — experience we use in geo-targeted campaigns.
Tell us about the task
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
