An online speech school whose founder reaches 1.7 million people: traffic and conversion to the paid course. Inside — two sets of AI agents, one for the company and one for marketing: a daily amoCRM export, analytics reconciled against the sales team, the sales playbook and the half-year financial review were all produced by them.
10,000+ students
Online school · Traffic & AI team
The school has a large organic audience around its founder and a steady flow of trial-lesson requests, but a large share of people was lost between the request and the paid course. Lead sources in the CRM were only partly restored, reports were built by hand, and the figures of marketing, sales and finance did not match.
The school has taught more than 10,000 students. Marketing and sales work on the same data: leads, trials, payments and cash are brought into one weekly report, and the team gets its tasks from the stand-up. The move from a one-pager to a multi-page site is being planned by the SEO agent on keyword data.
A public-speaking school and partner of the MGIMO Business School: traffic and search aimed at executives, 5,000+ graduates, first place at the EdTech award in professional education. Marketing runs on an AI team: a pipeline from amoCRM, Calltouch, Topvisor and Yandex Direct, an automated weekly report, a stand-up that hands tasks to the team, and sales reconciliation.
The 2007 launch of a premium tequila in Russia, in a category with hard advertising restrictions: the communication is built around occasion and experience rather than a direct call to buy.
The official champagne of the 2018 football World Cup in Russia: 2 years of preparation, 40 days of activation, 10 cities and 80 special events. One of the country's largest marketing projects of the past 20 years — and brand shipments doubled.
Dom Rechi has a large founder audience and plenty of trial-lesson sign-ups, but many people dropped off between sign-up and payment. We worked not only on ads but on what happens after the lead: attribution, the sales team and reporting.
Lead qualification rules, UTM from GetCourse, Direct goals, test-deal clean-up and a link between amoCRM, forms and the sales sheet — so it is clear which channel brings students, not just leads.
One team covers sales, finance, school operations and product; the other covers analytics, funnel, SEO, performance and content. Daily amoCRM exports and sales reconciliation replaced manual reports.
Two paragraphs are enough: what you sell and where the flow is leaking today. We reply within one working day.
